![]() This article will examine the history of the telenovela in Portugal -with particular emphasis on the domestic novela -since the reestablishment of democracy, and will attempt to place it within the broader framework of changes within the Portuguese media system and within Portuguese society at large during that time. Though driven initially by primarily economic reasons, its reverberations throughout Portuguese society have been widespread and sustained. It has both marked and expressed a significant and almost certainly irreversible change in the ways in which the domestic television stations conceive of their relationship with their audience, it has had powerful knock-on effects on the Portuguese television industry and the production companies associated with it, and it has intensified the debate among Portugal's cultural and intellectual élites regarding the definition of culture and its place in what they see as the life of the nation. The concerted move to the top of the ratings of the domestic Portuguese telenovela -or novela as it is more commonly known -has been without any doubt the major cultural development in Portugal in the last three years. ![]() The Challenge of the Domestic Portuguese Telenovela
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